Aug 18, 2009

The Social Media Conversation

This past weekend, I attended the Midwest Independent Publishers Association's Regional Publishing University. It certainly didn't feel like a university; I was excited about sitting in the front row and wasn't checking the clock every five minutes. What interested me most about the conference was a program called Promotion in a Digital World. The program featured four speakers from various publishing backgrounds, who were all using social media in creative and relevant ways that enhanced their interaction with readers. I have to admit, social media is something of an obsession for me, so this program confirmed that I should keep doing what I'm doing, and reminded me that social media is a community, conversation, and more than a two-way street.

Since I started at Kar-Ben three years ago, social media has exploded into the mainstream and my responsibilities have grown along with it. My daily tasks wouldn't be the same without it. I get excited to see how many new readers have signed up to receive our e-newsletter, or who is following us on Twitter, or who commented on a link I posted on Kar-Ben's Facebook page. For many companies as little as five years ago, customer relations was limited to a store, a phone, and maybe an email address. Conferences were essential for interaction; lots of paper and postage was required. Now we're only a few clicks away through email or social media avenues. Communication is quick, informal, and to the point. We have a better sense of who's out there. It's new, kind of scary, and also comforting to know you're talking to a real person and how easy it is to join the conversation.

1 comment:

  1. Hi Jess, I am so pleased to see the beautiful new Kar-Ben blog! I agree that social media is very important these days. In fact, because I believe so strongly in this, I created a mini-series on my Book of Life podcast called "Why Be Social?" about how social media can be used to support and promote Jewish literature. Please check it out at and let me know what you think.
    PS Thanks for putting me on your blogroll!